ICA18 Shortlisted Nominee.
Diversity Marketing Campaign Award
Equal rights do not equal equality – this is what Pride in London found from their 2018 Pride Matters report. The report is one of the most comprehensive comparisons between experiences of straight people and LGBT+ people in the UK. It shows that over 1 in 3 LGBT+ people have been verbally abused because of their identity, sexuality or gender, and over three quarters of LGBT+ people don’t feel comfortable showing affection to a partner in public. This year, Pride in London reflected on why Pride is still important in 2018 – whether as a protest, celebration, symbol of freedom or platform for diversity. Most importantly they wanted their theme to be an inclusive part of the Pride experience – and so encouraged everyone to ask themselves “What does Pride mean to you?”. They looked at their Matter of Pride report and #PrideMatters to develop this year’s campaign films.