West Midlands Fire Service

West Midlands Fire Service serve a diverse population across Birmingham, Coventry, Dudley, Sandwell, Solihull, Walsall and Wolverhampton. They're the second largest fire and rescue service in England, covering an area of 902 square kilometres which include areas with the highest risk in England outside of London.

West Midlands Fire Service operate 38 whole-fire stations across the West Midlands with over 1200 firefighters working to make the West Midlands safer, stronger and healthier.



As a progressive Fire Service which serves a multi-cultural and extremely diverse area of the country, West Midlands Fire Service  is determined and committed to ensure that we continue to both evolve and champion Equality, Diversity and Inclusion (EDI). This is a core Strategic objective for our Strategic Enabling team and a golden thread through everything we do and strive to achieve.

In my role as Deputy Chief Fire Officer, a strategic leader and role model, EDI sits at the heart of any strong and healthy culture. I lead our service in ensuring we develop our staff, provide a platform of continual improvement as well as a safe space to have critical conversations. This encourages a culture of Inclusivity where staff feel they can come to work and be their natural self.  

I currently sit on the National Fire Chief's Council EDI Project Board which is part of our People programme and am committed to ensure EDI is a core sector priority. On a personal level coming from a diverse background, I have real lived experience of how important an inclusive culture is for all members of an organisation and see my position, as a role model and as a literal enabler, to listen to and empower all members of staff to make a difference. Only by working together, no matter what our backgrounds and experiences, are we able to build a truly inclusive environment.


Watch Commander Jenny Dent
I have worked for West Midlands Fire Service for 13 years in three different roles. As a firefighter I was immensely proud of being a female firefighter and role model for those who thought that this career wasn't for them because of the stereotype that is associated with this job. I can honestly say that turning out to incidents, attending education and prevention events, and having people look and point in surprise made me feel so proud that I was out there changing minds and attitudes. 

Assistant Business Partner Shamreen Ali
I have been with the West Midlands Fire service in the role of an administrator for 6 and a half years. I have worked in different departments and gained the knowledge and confidence to become the woman I am today. I am a proud Muslim woman who maintains her belief in a supporting organisation, who allow me to be both professional and religious. I have the privilege to promote awareness within the service of different faiths, to develop the organisations' knowledge further.


Ranked No.9 - 2021/2022

2021/2022 Case Study coming soon!


We are very proud to be placed in the Inclusive Top 50 Employers again this year. To be placed in this highly competitive and sought after ranking is an acknowledgement of our commitment to creating an inclusive environment for all of our employees. The ranking recognises our progress in the journey to being a fully inclusive employer, valuing all and representing the communities we serve. We are aware it is a journey and although we are proud to have achieved so much, we also recognise there is always more to do.