ICA18 Shortlisted Nominee.

Diversity Marketing Campaign Award

The Rainbow Laces campaign, created by LGBT equality campaigners Stonewall, is a way for everyone involved in sport to show their support for LGBT equality and inclusivity. National teams, leading clubs, top athletes, fans and grassroots players are lacing up to Come Out For LGBT people in sport. Last year, the campaign had its most successful year yet. Over 75,000 pairs of laces were distributed in all areas of sport, fans, players, referees and officials. There was an 8% decrease in 18-24 year old and 25-34 year old sport fans thinking that homophobic language is acceptable, and a whopping 12 million adults in Britain saw the campaign. In September this year, Stonewalls Rainbow Laces Summit attracted 200 leaders from across the sport sector to celebrate the past Rainbow Laces campaign, engage with its future direction and learn more about how to create inclusive environments within sport.