Which?

Ranked No.3 – 2024/2025

Introduction

Earning third place in this year’s IT50 UK Employers’ List is none other than the UK’s leading consumer champion, Which? A not-for-profit consumer advocacy organisation dedicated to making life simpler, fairer and safer for everyone. Which? has been a trusted source for independent reviews, rigorous investigations and expert advice, with a purpose to empower consumers to make informed decisions by having access to reliable information.

Which? is committed to protecting consumer interests across all aspects of daily life. The company’s well known Best Buy and Don’t Buy recommendations have influenced purchasing decisions and industry standards over the  decades, while its investigations are dedicated to exposing unfair business practices and advocates for stronger consumer protections.

This case study covers all colleagues within the Which? brand. Which? sets a powerful example for other organisations and demonstrates that an approach driven by their goal of making life simpler, fairer and safer for all also creates a more inclusive environment for everyone.