T&Pm
READ MOREA GLOBAL, FULLY-INTEGRATED AGENCY WITH AI AT ITS HEART
The&Partnership has combined with its media planning and buying agency mSix&Partners.
AI is transforming marketing communications, from the creation of content to its deployment and optimisation, but the siloed nature of the marketing industry limits its adoption.
T&Pm promises to connect talent and tech to fuel brand growth, combining capabilities across creative and media, experience, and technology, to offer the kind of genuinely end-to-end marketing solution that modern brands need.