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How To Overcome The Intention-Action Gap?

April 10 @ 11:00 am - 12:00 pm


How organisations address climate, equality, diversity, inclusion matters and other governance risks (ESG) is now viewed as being critical to the long-term sustainability and growth of any commercial or public service organisation. There is no silver bullet to secure equality of opportunity or access for all. It is a complex and “wicked” problem. Organisations in both the private and public sector are increasingly under the spotlight to do business more sustainably. The gap between our good intentions and our ability to take the necessary actions to achieve them is more common than you might think! The Intention-Action Gap occurs when our individual or organisational attitudes, values or intentions do not match our actions.  At this virtual event, ABSTRACT‘s Sue Liburd MBE DL and Mark Fryer will explore how the gap can be influenced by motivated reasoning or performative actions and the impact that getting it right, or wrong, will have on your brand and performance, as well as the attraction and retention of the right people.


To close the gap between good intention and desired outcomes.
To reshape your thinking to inspire you to take action.

About the facilitators

Sue LiburdSue Liburd MBE DL 

Sue is an award-winning businesswoman, human capital innovation consultant and business mentor. Sue has a special interest in assisting under-represented groups achieve C-suite success and is a recognised voice in the promotion of the importance and understanding of intersectionality and equality as a driver for business success. In recognition for her services to Business, Charities and Voluntary organisations, Sue was awarded an MBE in 2016. She won the Champion of Inclusion Award at the 2019 Inclusive Companies Awards, was a judge in 2022 and 2023, has been listed in the ‘HERoes 100 Women Executives List’ showcasing role models who are leading by example and driving change to increase diversity in the workplace and is an IOD Director of The Year Winner.

MarkMark Fryer

Before joining ABSTRACT as Chief Client Officer, Mark was Director of Distribution for a Private Banking division of a major UK Bank, working with some incredible business leaders and strategic thinkers. He has experienced first-hand the power of people within an organisation – something that has shaped his approach and focus since joining the team at ABSTRACT. Mark has a passion for collaborating, creating and making things happen with others. He takes pride using the skills and knowledge he’s developed to mobilise, motivate and support teams to unearth their best selves and achieve results. Mark and ABSTRACT share a common mission – To make the corporate world a fairer and better place.


ABSTRACT empowers organisations to perform better, become more effective and harness the full potential of their people by providing engaging education, proven frameworks and toolkits for success. We are proud to have worked with some of the leading names within financial services, private banking, law, healthcare, sports and media. We have an enviable track record of delivering solutions that drive the desired results. Simply put… We seriously improve business through people! ABSTRACT was a finalist at the Inclusive Awards in 2022 and 2023 in the D&I Consultancy category.


April 10
11:00 am - 12:00 pm
Event Categories:


Inclusive Companies
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